Ben Tre has rather diverse tourist potentials including ecological tourism (Con Phung, Vam Ho Bird Park, Orchards, ornamental flower gardens, rivers and canals, islets, seaside resorts and beaches), surveying tours to cultural and historical sites such as the Dong Khoi Memorial Complex, the Khau Bang Estuary, Nguyen Thi Dinh Tomb (Ben Tre's most famous female leader who was leading the Dong Khoi Movement in 1960), the Memorial Complex of Poet Nguyen Dinh Chieu, and a lot of other attractions such as old pagodas and beauty spots in Cai Mon, Con Phung, etc. Tourists come and may stay for some time in these places to enjoy fresh air and natural atmosphere, may be for days or just hours then go. There are a complete system of tourist hotels and restaurants in tourist sites and around
Township as well as various means of transport ready to serve every tourist need. Not only the state but almost all of the society are altogether doing tourism in Ben Tre. In recent years, tourism revenues have been regularly increased by 20% per year, number of incoming tourists from across the country increased by 11%, from abroad increased by 25%.

The province's tourism operation at the moment is on the positive change. Especially eco-tourism is widely done by coconut and fruit gardens owners in Chau Thanh and Cho Lach districts. In 2002, tourist revenues topped VND46bn (US$3m), an increased by 17% compared to a year ago. For future development, Ben Tre's Service of Commerce and Tourism is working hard on building detailed projects to develop the infrastructure for Con Phung Tourist Resort and the My Thanh An Tourist Village in order to call for foreign investment in the development of the province's tourism in the near future.

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